Altitude Digital Advertising specializes in providing strategic and impactful logo design services that serve as the cornerstone of a brand’s visual identity. We go beyond simply creating a pretty image; our process involves a deep dive into your brand’s mission, values, and target audience to craft a unique and memorable logo. This foundational graphic design service ensures your brand has a strong, consistent visual presence across all digital platforms, from websites and social media profiles to online ad campaigns. Our goal is to design a logo that not only looks great but also effectively communicates your brand’s story and resonates with your customers.
Altitude Digital Advertising’s logo design services are designed to be a strategic, comprehensive process that goes far beyond simply creating a graphic. We focus on building a foundational visual identity that captures your brand’s essence and sets the stage for all future marketing efforts.
Here are the details of our logo design services:
1. The Discovery & Strategy Phase
- Initial Consultation: We begin with an in-depth discussion to understand your business, target audience, competitive landscape, and long-term goals. We’ll ask key questions to uncover your brand’s unique story and personality.
- Market & Competitor Research: Our team conducts thorough research on your industry and key competitors to identify visual trends and opportunities for your brand to stand out.
- Creative Brief Development: Based on our research and consultation, we develop a formal creative brief that serves as a roadmap for the project, outlining the design direction, messaging, and objectives.
2. Concept Development
- Initial Concepts: Our designers create multiple unique logo concepts (typically 3-5) based on the creative brief. We explore different logo types, such as wordmarks, logomarks, combination marks, and abstract icons.
- Black & White Presentation: We present the initial concepts in black and white to ensure the logo’s form and structure are strong and effective, without the distraction of color.
- Client Feedback & Refinement: We work closely with you to gather feedback on the presented concepts. We will then refine your chosen design direction through a series of revisions, ensuring the final logo perfectly aligns with your vision.
3. Finalization & Delivery
- Comprehensive Logo Variations: Once the final logo is approved, we create a complete set of variations, including:
- Primary Logo: The main version of your logo.
- Secondary Logos: Simplified or horizontal versions for different applications.
- Icon/Favicon: A small-scale version for use on websites and social media.
- Color Variations: We provide versions of your logo in full color, black, and white to ensure it looks great on any background.
- Complete File Package: You receive your final logo in a variety of industry-standard file formats, suitable for both digital and print use:
- Vector Files (.AI, .EPS, .SVG): These are the master, scalable files that can be resized to any dimension without losing quality. They are essential for large-scale applications like billboards or vehicle wraps.
- Raster Files (.PNG, .JPEG): These are pixel-based files for digital use, provided in high and web resolutions with both transparent and solid backgrounds.
- Brand Style Guide: The project concludes with the delivery of a mini brand style guide. This document provides clear rules on how to use your new logo, including:
- Typography: The font(s) used in your logo.
- Color Palette: The exact color codes (HEX, RGB, CMYK, and Pantone) to ensure brand consistency.
- Usage Guidelines: Instructions on minimum size, clear space, and examples of incorrect usage to maintain the logo’s integrity.